The University of California.


I graduated from Cal in May of 2012 with a bachelor’s degree in Media Studies. What the hell is Media Studies? Well, I think the program’s website describes it quite well:

“Ours is not a pre-professional course of study, but a liberal arts discipline that weds traditions from communications, anthropology, sociology, political science, and journalism with contemporary critical and cultural studies theory to analyze and assess the role and impact of media in contemporary society.”

I studied visual communication, journalism, and sociology. My favorite semester involved studying both Business Marketing (how to sell things to people) and Sociology of Consumption (why do we buy so many things?).

None of my formal education included graphic design, computer science, or any media production skills. At Berkeley I learned how to think critically about the world around me and how to communicate effectively. I learned the importance of exposing yourself to concepts and theories that you wouldn't naturally seek yourself. Things beyond what an algorithm might feed you. Outside of class, I was learning how to build websites and fell in love with that type of work.

While my degree wasn’t directly applicable to design or computer science, this was the time in which I started working as a freelance web designer. I was also an intern at Comcast SportsNet in San Francisco on the web team.